{"id":15440,"date":"2021-06-07T12:22:57","date_gmt":"2021-06-07T10:22:57","guid":{"rendered":"https:\/\/www.grandsformats.com\/?p=15440"},"modified":"2021-06-07T12:25:42","modified_gmt":"2021-06-07T10:25:42","slug":"un-vocabulaire-enrichi","status":"publish","type":"post","link":"https:\/\/www.grandsformats.com\/en\/2021\/06\/un-vocabulaire-enrichi\/","title":{"rendered":"Un vocabulaire enrichi"},"content":{"rendered":"

Il y a un an nous sortions du premier confinement qui nous avait plong\u00e9 dans la stup\u00e9faction\u2026 nous \u00e9tions, il faut l\u2019admettre, d\u00e9sorient\u00e9s.<\/p>\n

Un an apr\u00e8s, nous avons majoritairement commenc\u00e9 \u00e0 nous organiser, tout en nous habituant \u00e0 annuler, d\u00e9caler, reporter, \u00e0 \u00e9mettre r\u00e9serves sur r\u00e9serves \u2026<\/p>\n

Avons-nous r\u00e9ussi \u00e0 nous \u00ab r\u00e9orienter \u00bb aujourd\u2019hui, je ne sais, mais alors que notre vocabulaire s\u2019est enrichi de nombreux synonymes de \u00ab report \u00bb et de \u00ab clauses covid \u00bb, deux formules \u00e9trangement li\u00e9es sont apparues en mars 2020 pour devenir anodines : \u00ab non-essentiel \u00bb et \u00ab se r\u00e9inventer \u00bb.<\/p>\n

Bien-s\u00fbr, tout a d\u00e9j\u00e0 \u00e9t\u00e9 dit sur l\u2019idiotie de la formule \u00ab non-essentiel \u00bb en parlant de la culture et en particulier de la musique.<\/p>\n

Je me permets simplement de rappeler que depuis les grecs anciens on sait que la musique, comme partie esth\u00e9tique des math\u00e9matiques poss\u00e8de un \u00ab ethos \u00bb, c\u2019est \u00e0 dire une action sur l’\u00eatre humain, son humeur, sa motivation, sa sant\u00e9, son apprentissage.<\/p>\n

De plus, l\u2019activit\u00e9 artistique en g\u00e9n\u00e9ral est au c\u0153ur d\u2019une vaste \u00e9conomie dont on ne prend la mesure que quand cette activit\u00e9 s\u2019arr\u00eate.<\/p>\n

Et pour finir : comment, touchant \u00e0 l\u2019\u00ab essence \u00bb d\u2019une population, la culture pourrait \u00eatre \u00ab non-essentielle \u00bb. A la base, c\u2019est un oxymore.<\/p>\n

Pourtant cette formule \u00ab non-essentiel \u00bb, lourde de sens, de pens\u00e9es insidieuses, obscurantistes, naus\u00e9abondes, b\u00eates, a une origine ancienne et se r\u00e9v\u00e8le au grand jour exacerb\u00e9e pas la crise sanitaire et \u00e9conomique.<\/p>\n

Donc, si en plus d\u2019avoir une activit\u00e9 \u00ab non-essentielle \u00bb, il faut \u00ab nous r\u00e9inventer \u00bb !<\/p>\n

Mais pour \u00ab se r\u00e9inventer \u00bb, on cherche \u00e0 \u00ab trouver des solutions alternatives \u00bb !<\/p>\n

LA solution alternative, loin d\u2019\u00eatre r\u00e9volutionnaire, c\u2019est : INTERNET !<\/p>\n

Avait-on besoin d\u2019une pand\u00e9mie mondiale pour trouver cela !<\/p>\n

Avec internet, cela fait 20 ans qu\u2019une bonne partie de l\u2019\u00e9conomie culturelle, en particulier la musique, est impact\u00e9e par le manque de l\u00e9gislation pour les droits d\u2019auteurs, d\u2019interpr\u00e8tes et de producteurs \u00e0 l\u2019\u00e9chelle internationale.<\/p>\n

Internet et les r\u00e9seaux sociaux ont commenc\u00e9 \u00e0 modifier en profondeur les moyens de promotion de la musique enregistr\u00e9e comme du live il y a pr\u00e8s de 10 ans. Aujourd\u2019hui, nous repartons sur de nouvelles bases, mais comment va-t-on faire de la promotion d\u2019un simple concert en 2022 ? Facebook ou tracts, Instagram ou affiches, encarts publicitaires ou teaser, Boost YouTube ou campagne radio \u2026 ?<\/p>\n

L\u2019Internet, avec un \u00ab I \u00bb majuscule, est devenu un formidable outil de promotion, certes, mais pas un formidable outil de diffusion. Car, que deviennent les droits d\u2019auteurs, les droits d\u2019interpr\u00e8tes, les droits de production ? R\u00e9ponse : \u00ab rien pour le moment ou du moins : pas grand-chose \u00bb.<\/p>\n

Et puis, si diffuser des concerts via internet, c\u2019est \u00ab se r\u00e9inventer \u00bb, ce n\u2019est pas tr\u00e8s nouveau, cela s\u2019appelle grosso-modo de la retransmission audiovisuelle \u2026 cela doit \u00eatre presque aussi vieux que la t\u00e9l\u00e9vision.<\/p>\n

Diffuser nos concerts sur des cha\u00eenes YouTube ou autre, \u00e0 court terme, cela permet d\u2019exister en distanciel. Mais, m\u00eame si tout le monde a compris que cela ne remplacera jamais le live, le vrai, cela peut d\u00e9boucher sur la banalisation d\u2019une pratique d\u00e9j\u00e0 bien ancr\u00e9e qui consiste \u00e0 diffuser gratuitement notre travail.<\/p>\n

A force d\u2019avoir laiss\u00e9 dire \u00ab non-essentiel \u00bb, nous musiciens et musiciennes, devenons dans l\u2019\u00e9conomie : transparents, sans valeur, sans essence. Pourtant, les GAFAM, les FAI, doivent bien avoir conscience de la valeur des musiques qui y circulent, puisqu\u2019ils sont pour la plupart c\u00f4t\u00e9s en bourse.<\/p>\n

Par Pierre Bertrand, La Caja Negra<\/a>, membre du CA de Grands Formats<\/strong><\/p>\n

Pierre Bertrand \u00a9 Isabelle Jarre<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a un an nous sortions du premier confinement qui nous avait plong\u00e9 dans la stup\u00e9faction\u2026 nous \u00e9tions, il faut l\u2019admettre, d\u00e9sorient\u00e9s. Un an apr\u00e8s, nous avons majoritairement commenc\u00e9 \u00e0 nous organiser, tout en nous habituant \u00e0 annuler, d\u00e9caler, reporter, \u00e0 \u00e9mettre r\u00e9serves sur r\u00e9serves \u2026 Avons-nous r\u00e9ussi \u00e0 nous \u00ab r\u00e9orienter \u00bb aujourd\u2019hui,…<\/p>\n

<\/small>Continue reading<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":12961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[190,224],"tags":[],"class_list":["post-15440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pierre-bertrand-la-caja-negra","category-tribunes","entry-post-skin-light","entry","clearfix","entry-grid","entry-columns-default","entry-post-module-layout-sidebar-right","thumbnail-color-tone-dark","metro-landscape","entry-post","entry-masonry","entry-post-masonry"],"acf":[],"yoast_head":"\nUn vocabulaire enrichi - Site officiel de la f\u00e9d\u00e9ration Grands Formats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grandsformats.com\/en\/2021\/06\/un-vocabulaire-enrichi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un vocabulaire enrichi - Site officiel de la f\u00e9d\u00e9ration Grands Formats\" \/>\n<meta property=\"og:description\" content=\"Il y a un an nous sortions du premier confinement qui nous avait plong\u00e9 dans la stup\u00e9faction\u2026 nous \u00e9tions, il faut l\u2019admettre, d\u00e9sorient\u00e9s. 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